The needs-approach to selling life insurance
generally creates larger sales, more satisfied customers and protection
from competition. It is a non-threatening method of educating
the client, gathering data and working jointly with the client
to solve his or her issues. Because the solution created during
the process comes from the client's own data, closing is easier.
As a building block approach, Basic Life Insurance
Needs takes you and your client through the entire insurance planning
process. Understanding the reasons for purchasing life insurance
and its many benefits is paramount to a complete and compliant
sales process.
The Basic Life Insurance Needs module keeps
the new producer in mind, with simplified inputs and on-screen
hints. Three “income needs” periods are included:
the dependency period (until the youngest child turns 18), the
pre-retirement “blackout” period, and the retirement
period.
